Our Company

Creanial is a fashion tech startup that offers a new way of clothing production. Caring about both the environment and the customer's demands.
Our focus lies in enhancing user experiences, ensuring attainability, revolutionising manufacturing methods, and prioritising sustainable practices. Through our unwavering commitment, we are reshaping the landscape of fashion, setting new standards that harmonize innovation, inclusivity, efficiency, and environmental stewardship like never before.

Fashion trends are transient, and the golden opportunity to sell items lies within that fleeting moment. Once this opportunity eludes us, the stock becomes frozen.
The textile industry has long grappled with ethical issues such as poor labor conditions, child exploitation, and irregular work arrangements. But we're here to shake things up and bring about positive change. Join us in our mission to fight for better practices and make a difference.

Our main pillars:

Mission

At Creanial, we harness the power of technology to revolutionise the garment manufacturing industry, with a profound sense of purpose.

Together, we empower individuals, ignite creativity, and create a lasting impact on our precious planet. With transparency and ethical sourcing, we forge innovative solutions to combat waste, reduce our carbon footprint, and uplift communities.

Join us in the inspiring journey of shaping a brighter future through sustainable fashion.

Vision

Creanial leads the next generation of technology-driven creators for a sustainable future. Our vision is to empower people and companies to create high-quality, innovative fashion products that are ethically and environmentally responsible. Together, we build a sustainable future where fashion thrives without compromising the planet or exploiting workers.

We bring solutions for producers and users/consumers, providing a more accessible, fast and personalized way to buy clothes.

Values

At Creanial, our values form the foundation of our company and guide every aspect of our business. We strive to be leaders in transforming the fashion industry.

Through our commitment to sustainability, ethics, innovation, quality, diversity, community, and being purpose-driven, we aim to create a future where fashion is both socially and environmentally responsible.

Join us on this journey as we shape a more sustainable and ethical future for the world of fashion.

About us

Founding team

Guillermo Plaza

Co-Founder, Chief Executive Officer - Technology Entrepreneur.

At the age of 34, Guillermo created his first software company with presence in Latin America, that provides meaningful Unified Communications data to make decisions in terms of productivity and the best use of the resources.

During his business travels, he got inspired to solve needs about clothing on demand anywhere/anytime, by creating a way to get garments, on-demand, custom-fit and at the same time creating a positive impact to the planet by making them sustainable and ethically sourced.

His visionary perspective has earned him opportunities to design and create innovative technology related products and services for his clients,

Author of a book on Spiritual Creativity. Along with his family and team, Guillermo is based in Woking, UK.

Ella Orozco

Co-Founder, Chief Purpose, Transformation and Growth Officer.

Master in industrial engineering, 18+ years' experience in large global digital transformation initiatives as Solution Delivery Director in FMCGs companies. Her story of success is directly related to her ability to oversee overall IT operations as head of global transformation programmes from inception to completion by enhancing the team's relationships through common ground, increasing efficiencies, and ensuring that goals are met.

Her passion is for delivering value that is aligned to organisational purpose, creating win-win scenarios for everyone involved, inspired on the desire to do something impactful and meaningful, she became purpose-driven mentor working with innovators and entrepreneurs to evolve ideas to exponential growth companies and create a massive positive impact on the world. Along with her family and team, Ella is based in Woking, UK.

Our Products

Advanced technology applied to innovative, revolutionary and sustainable future of Fashion

We have developed a unique way of creating and delivering garments that are both environmentally friendly and socially responsible.

Our approach revolves around robotic technology that allows us to produce garments on demand. This not only curtails waste but also diminishes our ecological footprint, all while reducing our reliance on human intervention.

The most advanced technology in a beautifully mega robot
Now you can get your personalized real time made products!

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Challenge 1

Reduce Carbon Footprint and Landfill Pollution

The fashion industry has been a major contributor to environmental degradation. From excessive water usage and pollution to the overproduction of garments and textile waste, the impact is undeniable. However, the industry has acknowledged these challenges and is actively pursuing sustainable solutions.

What can we do to alleviate it:

#1. Sustainable Sourcing

#2. Renewable Energy Adoption

#3. Circular Economy Initiatives

Challenge #2

Revolutionise Manufacturing Practices

Traditional manufacturing practices in the fashion industry often involve mass production, resulting in overproduction and excessive waste. This inefficiency not only depletes resources but also leads to environmental and social consequence. The poor working conditions, low wages, and exploitation of laborers in many parts of the world has raised concerns about human rights violations and social injustice within the supply chain.

What can we do to alleviate it:

#1. Custom-fit, On-demand Manufacturing

#2. Transparency and Traceability

#3. Worker Empowerment

Challenge #3

New Fashion Consumption Habits

Fast fashion and the rise of disposable fashion consumption have contributed to the industry's challenges. The demand for frequent wardrobe updates and the allure of inexpensive garments have resulted in excessive production, exploitation of labour, and a throwaway culture. The shift towards sustainable fashion consumption habits involves raising awareness among consumers, promoting conscious buying decisions, and encouraging a focus on quality, durability, and timeless design.

What can we do to alleviate it:

#1. Conscious Consumerism

#2. Slow Fashion Movement

#3. Collaborations and Influencer Advocacy

Challenge #4

Intellectual Property Protection and Royalties

Intellectual property theft and lack of proper royalty systems have long plagued the fashion industry. Design piracy, counterfeiting, and unauthorized reproductions have undermined the creativity and efforts of designers.

What can we do to alleviate it:

#1. Enhanced Legal Frameworks

#2. Technological Solutions

#3. Industry Collaboration

Challenge #5

Reduce Time to Market, Capital Investment, and Minimum Order Quantities

The fashion industry's traditional supply chain often involves long lead times, high capital investment, and minimum order quantities that hinder innovation and create financial barriers for emerging designers. To address these challenges, new business models and technologies are being embraced.

What can we do to alleviate it:

#1. Collaborative Platforms

#2. Decentralized Manufacturing

#3. Digital Design Tools