At Creanial, we harness the power of technology to revolutionise the garment
manufacturing industry, with a profound sense of purpose.
Together, we empower
individuals, ignite creativity, and create a lasting impact on our precious planet. With
transparency and ethical sourcing, we forge innovative solutions to combat waste, reduce
our carbon footprint, and uplift communities.
Join us in the inspiring journey of shaping a
brighter future through sustainable fashion.
Creanial leads the next generation of technology-driven creators for a sustainable future. Our vision is to empower people and companies to create high-quality, innovative fashion products that are ethically and environmentally responsible. Together, we build a sustainable future where fashion thrives without compromising the planet or exploiting workers.
We bring solutions for producers and users/consumers, providing a more accessible, fast and personalized way to buy clothes.
At Creanial, our values form the foundation of our company and guide every aspect of our business. We strive to be leaders in transforming the fashion industry.
Through our commitment to sustainability, ethics, innovation, quality, diversity, community, and being purpose-driven, we aim to create a future where fashion is both socially and environmentally responsible.
Join us on this journey as we shape a more sustainable and ethical future for the world of fashion.
Guillermo Plaza
Co-Founder, Chief Executive Officer - Technology Entrepreneur.
At the age of 34, Guillermo created his first software company with presence in Latin
America, that provides meaningful Unified Communications data to make decisions in terms
of productivity and the best use of the resources.
During his business travels, he got inspired to solve needs about clothing on demand
anywhere/anytime, by creating a way to get garments, on-demand, custom-fit and at the
same time creating a positive impact to the planet by making them sustainable and ethically
sourced.
His visionary perspective has earned him opportunities to design and create innovative
technology related products and services for his clients,
Author of a book on Spiritual Creativity. Along with his family and team, Guillermo is based
in Woking, UK.
Ella Orozco
Co-Founder, Chief Purpose, Transformation and Growth Officer.
Master in industrial engineering, 18+ years' experience in large global digital transformation
initiatives as Solution Delivery Director in FMCGs companies. Her story of success is directly
related to her ability to oversee overall IT operations as head of global transformation
programmes from inception to completion by enhancing the team's relationships through
common ground, increasing efficiencies, and ensuring that goals are met.
Her passion is for delivering value that is aligned to organisational purpose, creating win-win
scenarios for everyone involved, inspired on the desire to do something impactful and
meaningful, she became purpose-driven mentor working with innovators and entrepreneurs
to evolve ideas to exponential growth companies and create a massive positive impact on
the world. Along with her family and team, Ella is based in Woking, UK.
The fashion industry has been a major contributor to environmental degradation.
From excessive water usage and pollution to the overproduction of garments and
textile waste, the impact is undeniable. However, the industry has acknowledged
these challenges and is actively pursuing sustainable solutions.
What can we do to alleviate it:
#1. Sustainable Sourcing
#2. Renewable Energy Adoption
#3. Circular Economy Initiatives
Traditional manufacturing practices in the fashion industry often involve mass
production, resulting in overproduction and excessive waste. This inefficiency not
only depletes resources but also leads to environmental and social
consequence. The poor working conditions, low wages, and exploitation of laborers
in many parts of the world has raised concerns about human rights violations and
social injustice within the supply chain.
What can we do to alleviate it:
#1. Custom-fit, On-demand Manufacturing
#2. Transparency and Traceability
#3. Worker Empowerment
Fast fashion and the rise of disposable fashion consumption have contributed to the
industry's challenges. The demand for frequent wardrobe updates and the allure of
inexpensive garments have resulted in excessive production, exploitation of labour,
and a throwaway culture. The shift towards sustainable fashion consumption habits
involves raising awareness among consumers, promoting conscious buying
decisions, and encouraging a focus on quality, durability, and timeless design.
What can we do to alleviate it:
#1. Conscious Consumerism
#2. Slow Fashion Movement
#3. Collaborations and Influencer Advocacy
Intellectual property theft and lack of proper royalty systems have long plagued the
fashion industry. Design piracy, counterfeiting, and unauthorized reproductions have
undermined the creativity and efforts of designers.
What can we do to alleviate it:
#1. Enhanced Legal Frameworks
#2. Technological Solutions
#3. Industry Collaboration
The fashion industry's traditional supply chain often involves long lead times, high
capital investment, and minimum order quantities that hinder innovation and create
financial barriers for emerging designers. To address these challenges, new
business models and technologies are being embraced.
What can we do to alleviate it:
#1. Collaborative Platforms
#2. Decentralized Manufacturing
#3. Digital Design Tools