The fashion industry is one of the largest contributors to global carbon emissions, with an estimated 8% of global greenhouse gas emissions coming from the production of clothing and footwear. This figure is higher than the carbon footprint of the entire aviation and shipping industries combined.

The production of clothing and textiles requires vast amounts of water and energy, and the use of synthetic materials and chemicals has a significant impact on the environment. The industry also generates enormous amounts of waste, with an estimated 92 million tons of textile waste produced each year.

These environmental impacts are compounded by the fast fashion model, which promotes rapid turnover and consumption of low-cost garments. This model encourages consumers to buy more clothing than they need, resulting in significant waste and contributing to the industry's carbon footprint.

At Creanial, we believe that the fashion industry can and must do better. Our advanced manufacturing hubs can produce custom-fit garments on demand and in real time, using sustainable materials, while eliminating waste and promoting responsible consumption (buying or producing just what you need). Our commitment to ethical sourcing and manufacturing practices ensures that our garments are made in fair and safe conditions, without exploiting workers or damaging the environment.

It's not just about reducing our own carbon footprint, however. The fashion industry as a whole must take responsibility for its impact on the environment and work together to reduce its carbon emissions. This includes adopting sustainable materials, reducing waste, and promoting circular fashion models that prioritise reuse and recycling.

We believe that the fashion industry can be a powerful force for positive change, and that startups like Creanial have a crucial role to play in leading the way towards a more sustainable future. By creating custom-fit garments on demand, we are helping to reduce waste and promote a more sustainable approach to fashion. We hope that our commitment to ethical sourcing and manufacturing practices will inspire others in the industry to follow suit, and that together we can make a real difference in the fight against climate change.